Having an e-mail subscriber list can prove to be the most valuable asset to any growing SaaS startup. Some would say every newsletter subscriber counts. However, growing a good and healthy list is actually quite hard when you’re just starting out. Why would anyone be interested in your newsletters?
The truth is everyone seeks information that provides value and everyone is looking to save more and more time by using someone else’s product. Whether you’re offering advice on how to grow a startup by analyzing key metrics like Barematrics does, or you’re sharing your journey to 100k in recurring revenue like GrooveHQ, you certainly have to offer something valuable.
There were numerous studies that proved that e-mail is still the best tool for eCommerce conversions. Nothing beats it, no social network. Facebook drives a lot of traffic or impressions, but not conversions. Twitter, does the same thing. You achieve 1% CTR or even better, 1% conversion rates with Twitter of Facebook, yet e-mail offers you 10 times more. So why not try to leverage this tool?
I love design and I love giving away stuff. It makes me feel better. It makes me feel like I contributed with something to the world. I always strive to deliver the best service possible. Actually, I strive to deliver the service I would want to receive whenever I’m using someone else’s product. I’ve learned (maybe the hard way) that building an email list is not easy. Do I have something interesting to say to my potential clients? All this time I thought the answer is no.
Through my support requests I receive via the new Support Center, I managed to grow my e-mail list by 200 awesome persons. That’s a lot! Whenever they were satisfied with my support endeavour, I would kindly ask them to subscribe to my newsletter to receive information whenever I release a new product or if I have something important to tell them.
Also, a good source of fresh new subscribers are offering things like design freebies in exchange of some person’s email. If this person finds your freebie useful then he’s more likely to find your premium products useful too. He gets a grasp of how you do things. I tried to offer premium quality freebies for free and it worked!
What is your take on this? How do you grow your e-mail subscriber list?